In Digital Transformation, Don’t Forget the Initial Business Discovery

We’ve all heard the saying: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Well, we’d like to put a new-age spin on this: “If an organization implements a digital transformation plan without a strategic roadmap, does it have an impact?”
The answer, unfortunately, is no.
Here’s why this is so concerning: nearly 80% of businesses identified digital transformation as their top strategic priority last year, yet only a fraction have implemented an enterprise-wide digital strategy. Nearly half of CIOs plan to spend 50% or more of their time in digital activities by 2021, yet only 5% feel they’ve mastered digital to a point of competitive differentiation.
Businesses understand the importance of digital transformation, yet they’re struggling to go from vision to execution. They’re challenged with evolving from legacy hardware to a services-based ecosystem that supports digital drivers like cloud, mobile, big data analytics, and social.
In our opinion, the reason for this is because the initial business discovery process was not sufficiently performed. Perhaps customer-specific strategies were not as well-defined as intended, or there was a misalignment between business outcomes and technology implementation. Digitization consists of many moving parts, making it all too easy for companies to get stuck in the process.
The Impact of Doing Digital Right
Without question, digitization represents massive customer experience, operational, and revenue opportunities. Seizing an opportunity, however, requires transitioning to a services-based approach that targets customer- and vertical-specific needs, especially those related to communications.
In our latest “Get Smart” webinar, Avaya Professional Services Managing Director Richard English explored how enterprises can bridge a digital gap by engaging in a Discovery Workshop. As an undisputed leader of enterprise communications, Avaya helps countless organizations enhance their operational strategies and customer relationships through this innovative, one-day workshop. In this webinar, English doubled down on:

Gaining an understanding of what discovery engagement is and why it’s critical to organizational success
Learning how a successful discovery uncovers new revenue and CX opportunities by ensuring engagement with and incorporation of executive strategy and goals, operational status, technical assessment and potential economic value
Learning how to collaboratively build and deliver a compelling digital business case/roadmap with Avaya’s Customer IT and Business leaders

In the webinar. English explains, “It’s easy to say, ‘Here’s where we’re at today in our current state, and here’s where we want to be in our future state … but you need to understand the level of effort [and] the level of cost required to achieve that future state.”
It’s imperative that a digital roadmap is created with an inherent understanding of customer, revenue, technical, and operational drivers. The initial business discovery process is vital for successfully executing digital transformation, making an exercise like a Discovery Workshop instrumental for organizations today.
To learn more about our Professional Services Discovery Workshop, download the webinar replay. Be sure to tune in to future segments of our Get Smart webinar series, scheduled on the second Tuesday of every month. Register now for:

June 13 webinar: Avaya and Salesforce Global – Customer Engagement Alliance
July 11 webinar: Customer Engagement – The View from the Chief Experience Officer

We want to hear from you! If there are any topics you’d like to see covered in upcoming sessions of our Get Smart webinar series, please email us.
The post In Digital Transformation, Don’t Forget the Initial Business Discovery appeared first on Avaya Connected Blog.
Source: Avaya

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